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Matalan invests £35 million in price cuts

Matalan is investing £35 million in lowering the prices of more than 700 products as it launches a new multichannel marketing campaign. Starting from January. the… View Article

FASHION RETAIL NEWS UK

Matalan invests £35 million in price cuts

Matalan is investing £35 million in lowering the prices of more than 700 products as it launches a new multichannel marketing campaign.

Starting from January. the price cuts will span all core categories both online and in-store. Items will include women’s denim, leisurewear and basics, as well as menswear and kids’ essentials. The bedding, bathroom and home storage categories will also be included.

Matalan said it had been able to cut prices as a result of the more collaborative buying and sourcing strategy that has been introduced by the company’s new senior leadership team. It has also passed on reduced input costs as inflation falls.

Since joining Matalan, the retailer’s new chief executive, Jo Whitfield, has been focusing on driving efficiencies and improving ranges to offer customers “better style, choice and value”.

To raise awareness of the price cuts, Matalan is launching a multichannel marketing campaign that includes digital and in-store activations.

Whitfield said: “We’ve unlocked efficiencies at a time when inflation and input costs are starting to fall, enabling us to pass these savings on directly to our customers – bringing down the prices of new and existing lines of everyday essentials and favourites across all our key categories.

“It’s all part of our mission to build a stronger, more modern Matalan that brings families a better choice of quality clothes and homewares at great prices.”

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