THE RETAIL BULLETIN - The home of retail news
20 years serving the retail industry
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
Retail HR 2022
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Weird Fish boosted by surge in sales of sustainable clothing lines

Lifestyle clothing brand Weird Fish has seen its sustainable Bamboo clothing collection deliver revenue of over £800,000 in the year to date, which is 35 times… View Article

FASHION

Weird Fish boosted by surge in sales of sustainable clothing lines

Lifestyle clothing brand Weird Fish has seen its sustainable Bamboo clothing collection deliver revenue of over £800,000 in the year to date, which is 35 times more than in 2019.

The range, which includes hoodies, leggings and shorts, has also grown its revenue by 82% from the first to second quarter of this year.

In addition, sales within Weird Fish’s Eco Macaroni range, which is made with mix of organic cotton, recycled polyester and natural viscose, have doubled to almost £2 million.

John Stockton, chief executive of Weird Fish, said: “The dramatic increase in revenue from our latest sustainable ranges speaks for itself. Consumer sentiment toward womenswear and menswear is changing. In some cases, changing fast. Purchase decisions are increasingly being influenced by how consumers view a brand and particularly its approach to sustainability. Consumers are becoming much better informed and demanding more sustainable approaches.”

Stockton said the company has established and met some lofty ambitions for increased sustainability across its business. This has included it becoming the first UK retailer to replace plastic bags with bags made from grass pulp.

He added: “At Weird Fish, we’re certainly on the right path and see ourselves as the antidote to fast fashion. We’re very proud of our success this year, and expect to see significant growth in sustainable clothing into 2022 and beyond. Now, we would love to see more industry giants joining us in banging the sustainability drum.”

 

  

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

THE NEXT EVENT

See all upcoming events

LATEST VIDEO

UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON
UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON

Watch video >