Weird Fish boosted by surge in sales of sustainable clothing lines
Lifestyle clothing brand Weird Fish has seen its sustainable Bamboo clothing collection deliver revenue of over £800,000 in the year to date, which is 35 times more than in 2019.
The range, which includes hoodies, leggings and shorts, has also grown its revenue by 82% from the first to second quarter of this year.
In addition, sales within Weird Fish’s Eco Macaroni range, which is made with mix of organic cotton, recycled polyester and natural viscose, have doubled to almost £2 million.
John Stockton, chief executive of Weird Fish, said: “The dramatic increase in revenue from our latest sustainable ranges speaks for itself. Consumer sentiment toward womenswear and menswear is changing. In some cases, changing fast. Purchase decisions are increasingly being influenced by how consumers view a brand and particularly its approach to sustainability. Consumers are becoming much better informed and demanding more sustainable approaches.”
Stockton said the company has established and met some lofty ambitions for increased sustainability across its business. This has included it becoming the first UK retailer to replace plastic bags with bags made from grass pulp.
He added: “At Weird Fish, we’re certainly on the right path and see ourselves as the antidote to fast fashion. We’re very proud of our success this year, and expect to see significant growth in sustainable clothing into 2022 and beyond. Now, we would love to see more industry giants joining us in banging the sustainability drum.”
