Weird Fish relocates and donates clothing to children’s charity
Clothing retailer Weird Fish has donated over 3,700 pieces of clothing to Newlife The Charity for Disabled Children as it relocates it’s warehouse.
To accommodate increased customer demand and boost stock management efficiencies, the retailer is relocating from its current 30,000sq ft warehouse in Leeds to a 90,000 sq ft facility in Bradford. The move comes as Weird Fish experienced a record year in 2021, taking an entire previous year’s online revenue in just one month with total sales revenue leaping to £35.5m, compared to £21m in 2020.
The Tewkesbury-based brand has partnered with Newlife The Charity since 2019 and saw its warehouse move as an opportunity to make a considerable donation to the charity.
John Stockton, Managing Director of Weird Fish, said: “Despite our rapid growth, we will always stay true to our values and believe it is crucial we continue supporting our local communities in whatever way we can. We pride ourselves on creating highly durable, feel-good clothing, and we never want to allow anything perfectly wearable to go to waste. Our partnership with Newlife allows us to offer our high-quality clothing to those in need and help make a true difference.”
Newlife The Charity is the leading charity provider of specialist equipment for children with disabilities or terminal illness across the UK, supporting families to get the equipment they need, which has often been delayed or refused by statutory services. The charity recycles product from major retailers to their stores across the country such as clothing, textiles, housewares and more.
As part of Weird Fish’s Ethical Policy introduced in 2019, any faulty customer returns and end of line stock is saved from landfill by being donated to Newlife The Charity. The charity processes and distributes the clothing to their charity shops located across the country, ensuring the life cycle of the items continues.