Weird Fish celebrates hitting £250,000 donation milestone through partnership initiatives
Lifestyle clothing brand Weird Fish has hit a milestone of raising over £250,000 through dedicated initiatives with charity partners the RSPB and Battersea Dogs & Cats Home.
Having begun its partnership with wildlife conservation charity RSPB in 2015, the company has raised £174,000 through the sales of nearly 30,000 exclusively designed collaborative t-shirts with bird-related pop-culture. The Weird Fish team has also sold RSPB pin badges in-store and seen two head office employees compete in the Cheltenham half marathon over the course of the collaboration.
In addition, its partnership with Battersea Dogs & Cats Home has raised over £83,000 for the charity from sales of 17,000 collaborative limited-edition t-shirts.
John Stockton, managing director of Weird Fish, said: “We are so proud of our charity partnerships, and what we have achieved through championing causes close to our hearts. As a brand, we believe we have a responsibility to raise awareness of important charities and ongoing partnerships form a key part of this. Rather than donating a lump sum, we’ve collaborated with various partners to create distinct clothing designs which appeal to our audience and encourage them to show their support.”
