Vuori to open first UK store in Covent Garden
California based activewear brand Vuori is to open its first UK store in London’s Covent Garden next month.
Founded by Joe Kudla in 2015, its fans include celebrities such as Harry Styles, Ben Affleck and Kaia Gerber.
The Vuori store at 25 Long Acre will showcase the brand’s collection of activewear collections for men and women. Vuori said the 1,000 square foot space will aim to bring to life the laidback Californian lifestyle aesthetic of the brand in a physical form.
Vuori operates 24 stores in the US. In addition to selling clothing, each store acts as a hub where like-minded active and wellness-focused consumers can come together.
Kudia said: “Covent Garden is the perfect location for Vuori in London for our first international store – a thriving destination for DTC brands, with a daily community of UK and international consumers. We couldn’t be more excited to build the brand in the UK and beyond from here, as part of the Vuori omnichannel retail experience.
“As with all of our stores across the US, we look forward to bringing the local community together in different ways to celebrate and integrate fitness, health and wellness in the London conversation”
