Vuori makes four senior appointments
Activewear brand Vuori has made four senior appointments as it continues to implement its global growth strategy.
In his new role of chief operating officer, Hugh Garrity will focus on building the brand’s systems, tools and personnel to unlock future growth. He previously served as the head of global operations at Yeti where he led global operations throughout the Covid-19 pandemic, whilst establishing a new vision for the end-to-end supply chain.
Vuori has also appointed Libby Stockstill as its first general counsel and corporate secretary. Her work will include establishing and leading the brand’s legal department. Prior to joining the business, she was the vice president and global general counsel at Vans where she was responsible for elevating, scaling, and optimising the brand’s global legal function.
Meanwhile Jen Frisch has been hired as Vuori’s its first chief people officer. Her responsibilities will include leading significant hiring initiatives to meet Vuori’s growth plan across its headquarters and retail stores. She will also be defining the brand’s people strategy, values and culture as it scales and expands into new geographies. Before joining Vuori, she served as senior vice president, partner resources for Starbucks Coffee Company.
In a final appointment, Bryan Muehlberger has become the brand’s first chief information officer. His work will include overseeing all digital and information technology for the company. He previously worked as chief information officer of The Beachbody Company and has also previously held the same role at Redbull.
All of the newly appointed executives report to Vuori founder and chief executive Joe Kudla.
Kudla said: “We are excited to announce the hire of these executives as we continue to expand the Vuori brand and support our global growth. Libby, Hugh, Jen and Bryan will be an integral part of our senior leadership team going forward. These executives have impressive backgrounds, combined with a unique passion for what they do that will contribute greatly to Vuori’s vision for the future.
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