Tudor Watches to open flagship Covent Garden store

Luxury Swiss watch brand Tudor is open a new mono-brand boutique in Covent Garden’s Royal Opera House Arcade.

Due to launch in September, the shop will be run in partnership with leading watch and jewellery retailer Bucherer.

The origins of the Tudor brand date back to 1926 when ‘The Tudor’ was first registered on behalf of the founder of Rolex, Hans Wilsdorf. Today, the collection includes flagship lines such as Black Bay, Pelagos, Glamour and 1926.  

The new signing will sit alongside Bucherer, which recently doubled the size of its flagship Covent Garden location. It also houses Rolex, Omega and Cartier boutiques in-store.

Adrian Maronneau, UK managing director of Bucherer, said: “Bucherer is delighted to launch the first Tudor prestige boutique in the heart of London, Covent Garden. We are excited to showcase the brand’s unmistakable design aesthetic as part of our Covent Garden expansion plan.”

The Covent Garden estate is home to a number of premium fashion, beauty and lifestyle brands ranging from Chanel, Tom Ford and Dior to Ganni, A.P.C, Sandro, Polo Ralph Lauren and Mulberry. 

Michelle McGrath, executive director of Capital & Counties Properties, said: “We are delighted that Bucherer and Tudor have chosen Covent Garden for this innovative new boutique. Tudor represents the best of high quality craftsmanship and heritage and add to Covent Garden’s thoughtful blend of unique and differentiated shopping and dining experiences.”