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Axel Arigato to open new Covent Garden store

Axel Arigato, the Swedish fashion and footwear brand, is to open a new flagship store in London’s Covent Garden. Situated in Seven Dials, the 2,500 square… View Article

FASHION RETAIL NEWS UK

Axel Arigato to open new Covent Garden store

Axel Arigato, the Swedish fashion and footwear brand, is to open a new flagship store in London’s Covent Garden.

Situated in Seven Dials, the 2,500 square foot open gallery style space will showcase the brand’s range of womenswear, menswear and accessories.

The store will be Axel Arigato’s second location within the Shaftesbury Capital portfolio following the opening of a shop on Broadwick Street in Soho.

Axel Arigato’s commitment to Covent Garden follows a series of new brands joining the estate’s Seven Dials neighbourhood. These include Odd Muse and Missoma which have both chosen Monmouth Street for the launch of their first permanent bricks-and-mortar stores. Meanwhile, shoemaker Loake and men’s skincare brand Horace have both opened on Neal Street.

Michelle McGrath, executive director, Shaftesbury Capital, said: “Curating a destination that offers a comprehensive line-up of the best-in-class experiences, from both British and international brands, forms a key part of our retail strategy for Covent Garden and its Seven Dials neighbourhood. We are therefore delighted to have welcomed a young and dynamic concept like Axel Arigato. A forerunner in innovative footwear, leading with an emphasis on quality, craftsmanship and longevity.”

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