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Very expands Everyday own brand collection

Very is expanding its Everyday own-brand value collection with more than 900 new fashion and home products. The retailer said the move follows strong customer demand… View Article

FASHION RETAIL NEWS UK

Very expands Everyday own brand collection

Very is expanding its Everyday own-brand value collection with more than 900 new fashion and home products.

The retailer said the move follows strong customer demand since the collection’s launch last year.

Designed by Very’s in-house team, it spans fashion for women, men and kids, as well as homeware.

The retailer said the products cost an average of 20% less than its V by Very range with around 85% of items available for £30 or less.

Some 540 new fashion products have already been added in January while 400 home products will be launched by March.

Some of the best-selling Everyday fashion products to date have included women’s jeggings and skinny jeans, men’s t-shirts and denim, and childrenswear featuring prints and slogans.

Robbie Feather, retail managing director at The Very Group, said: “We’re proud to have created Everyday at a time when value is more important than ever to our customers. The positive response we’ve had since launch shows that we’re getting the offer right, and we’re pleased to be expanding the collection significantly across both fashion and home.

“Developing our own brand ranges will continue to play an important role in our future plans to help families get more out of life by offering the value, convenience and flexibility they need.”

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