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Very strengthens own-brand offer with launch of ‘Everyday’ collection

Very has introduced a new own-brand value range featuring more than 700 fashion and homeware products. Called Everyday, the collection includes fashion for women, men and… View Article

GENERAL MERCHANDISE

Very strengthens own-brand offer with launch of ‘Everyday’ collection

Very has introduced a new own-brand value range featuring more than 700 fashion and homeware products.

Called Everyday, the collection includes fashion for women, men and kids, as well as homeware such as furniture, lighting and bedding. Very said the products are typically priced at 20% less than its existing V by Very own-brand range, with around 85% of items available for £30 or less.

Designed by Very’s in-house team, the collection features new season women’s staples such as printed dresses from £18, faux leather biker jackets from £45 and denim items from £22. It also includes school uniform items.

Meanwhile home products include twin packs of reversible duvet sets from £20 and metal lamp shades from £10.

Robbie Feather, retail managing director at The Very Group, said: “We’re proud and excited to be launching Everyday. It offers our customers timeless wardrobe staples for the whole family as well as a brilliant mix of essentials and finishing touches for their homes.

“As the cost of living continues to rise, we know value for money matters more than ever to our customers. That’s why we plan to grow the Everyday collection, adding hundreds more lines of great quality fashion and home products at affordable prices over the next few months.”

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