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Morrisons cuts prices on everyday essentials to support shoppers with cost of living crisis

Morrisons is reducing the prices on 150 of its most popular products to help customers cope with the cost of living crisis. The supermarket said the… View Article

FOOD & DRINK

Morrisons cuts prices on everyday essentials to support shoppers with cost of living crisis

Morrisons is reducing the prices on 150 of its most popular products to help customers cope with the cost of living crisis.

The supermarket said the lower prices cover nearly 6% of Morrisons’ total volume sales and offer customers an average saving of 14%.

In a statement Morrisons added: “Cupboard staples and frequently purchased items used to make fresh, nutritious meals for less are included in the deals such as: chicken breasts, mince, bread, baked beans, chopped tomatoes, potatoes and a variety of fruit and vegetables.

“Everyday essentials like toilet paper and cereal are also included within the cuts as well as freezer favourites such as fish fingers, chips and pizzas. Cuts have also been made to some of Morrisons entry level products within its Savers and Wonky ranges.

Morrisons said has invested more than £100 million per annum to reduce these prices and leveraged its own manufacturing sites to help customers as the cost of living crisis continues to impact household grocery budgets.

The supermarket has also added a dedicated ‘More Ways to Save’ section to its website, so customers can see the latest offers available across big brands.

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