Tesco shoppers to notice huge changes to everyday items with ‘Better Basket’ range
Big changes in Tesco are being made that shoppers can expect to see on everyday products.
The UK supermarket giant released a new range that aims to helping customers “feel better about the food they buy”. This range includes changes made to prices, packaging and ingredients.
Research among Tesco shoppers found that 86%iof them want to eat more healthily, with 77% wanting the supermarket’s help to achieve it.
The campaign, which launched this week, will include in-store Better Basket zones, clearly signposted with the Better Baskets logo, that will feature products including:
- Foods that are high in fibre
- Plant-based options
- Low and no alcohol drinks
- Snacks and treats under 100 calories
- Products that have reusable, reduced and recyclable packaging
As part of Better Baskets, Tesco is promoting its Tesco Meat & Veg beef mince (500g) which is packed with 30% vegetables and at a Clubcard price of £2.00.
To support the campaign, chef Jamie Oliver has worked with Tesco and WWF to create new veg-packed recipes, to inspire customers. The majority of products highlighted as part of the Better Basket promotion, will be at Clubcard Prices, Low Everyday Prices or in Aldi Price Match to help remove price as a barrier to making better choices.
Alessandra Bellini, Tesco Chief Customer Officer, said: “We understand that customers want to make better choices but not have to pay more. Our Better Baskets campaign means there is no compromise. Right now, every little helps.”
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