Boots launches new ‘everyday’ range with lowest prices on essential products
Boots has launched a new everyday range of essential products at lowest prices both in-store and online.
Priced at £1.50 or less, the lines include 60 items across the toiletries, skincare, dental, haircare and period product categories.
Boots said it had created the range to make it easier for customers to find the lowest prices in one easy line up.
Jenna Whittingham-Ward, head of beauty, Boots brands and exclusives, explained: “At a time when many people are facing choices between heating and eating and we’re all bracing ourselves for a winter of feeling the pinch more than ever, I am delighted that we’re able to offer a no compromise range to help customers make small everyday switches to help save money. Jessie Boot, who founded the company over 170 years ago, believed that quality products should be accessible to everyone, and I am delighted that the new everyday range delivers on those founding principles.”
Earlier this year, the retailer announced that it was freezing the price of over 1,500 products as part of its Price Lock Promise scheme. The lines, which are all Boots own brand, have had their prices held until at least the end of the year.