Tissot opens UK flagship store in Covent Garden
Tissot, the Swiss watch brand owned by the Swatch Group, has opened a flagship boutique in London’s Covent Garden.
Representing the brand’s only standalone store in the UK, the shop in James Street stocks a wide selection of premium watches for men and women, including the popular Tissot PRX, Seastar, T-Touch Connect, and Le Locle collections.
Sylvain Dolla, chief executive of Tissot, said: “As we celebrate over 170 years of watchmaking heritage, this expansion in the heart of London and the popular Covent Garden specifically, is a significant stride in bringing our own blend of tradition and modernity to a broader audience. We look forward to offering our customers an immersive experience that reflects the spirit of Tissot.”
Tissot’s debut flagship enhances the already strong range of luxury watch and fine jewellery stores on the Covent Garden estate. These include brands such as Bucherer, Hublot, Omega, Tag Heuer, Tiffany & Co. and Tudor, as well as the recently opened Messika and Girard-Perreguax stores.
Michelle McGrath, executive director of Shaftesbury Capital, said: “Tissot has been an innovator within the watch industry for decades, boasting a rich heritage and historic brand journey. At Covent Garden, we endeavour to present the very best of retail across multiple categories, and there is a clear opportunity for Tissot to thrive and deliver timeless pieces and extend the range on offer for our visitors.”
Other brands to recently open stores in Covent Garden include luxury perfume house Creed. contemporary demi-fine jewellery brand Missoma and womenswear retailer Odd Muse.