Creed launches flagship store in Covent Garden
The Creed luxury perfume house has opened a flagship store in London’s Covent Garden.
Situated at 14 King Street, the standalone boutique is the company’s third in the UK and also features its new design concept.
The store offers Creed’s iconic, handcrafted fragrances, including rare exclusives, as well as a range of services such as bottle engraving, gift-wrap ribbon personalisation, and leather monogramming.
Creed’s arrival complements Covent Garden’s strong line-up of global and British premium fragrance brands, including Aēsop, Chanel, Diptyque, Guerlain, Jo Malone London, Le Labo, Miller Harris, Parfums de Marly and Penhaligon’s.
Sarah Lynn, managing director at Creed UK, said: “Like Creed, Covent Garden has a rich heritage and legacy, so it has always been a destination of choice for us. We are so thrilled to have established our flagship boutique amongst the very best names in retail and look forward to introducing a truly luxurious shopping experience with our largest array of hand-crafted fragrances yet, to a brand-new audience.”
The news of Creed’s opening follows the announcement that outdoor apparel brand Arc’teryx will be opening an 8,000 square foot space in the shopping district early next year.
Michelle McGrath, executive director, Shaftesbury Capital, said: “Creed’s innovative and timeless approach to perfumery is a leading example of the calibre of brands we always seek to attract to the destination. Covent Garden’s carefully curated blend of internationally renowned and independent concepts continues to make the destination stand out across the market, and we look forward to seeing the bespoke King Street flagship boutique flourish amongst our strong tenant line-up.”
