Topshop to return to Australia
Topshop is to return to Australia by launching in 56 Myer department stores in February.
Available exclusively in-store and online at Myer, the collection will feature sharp tailoring, standout outerwear, reworked denim, essential wardrobe pieces, and the the cult-favourite Jamie and Joni jeans.
Henrik Matthiesen, brand director of Topshop, said: “This partnership marks an important milestone as we reintroduce Topshop to the world – and now with Australia on the map.
“Working with Myer allows us to bring our renewed vision to the Australian market with energy, relevance and a stronger connection to how people want to dress today, all while building on Topshop’s iconic British heritage.
“We highly appreciate our cooperation with Myer – to us, they are the perfect partner to launch Topshop with in Australia, and we are sure that their strong presence will benefit us as we re-enter the Australian market.”
In the past 12 months, Myer has welcomed back and introduced a number of new brands including JAG, Sportscraft and Lioness across its womenswear range.
Belinda Slifkas, Myer chief merchandise officer at Myer: “We are thrilled to welcome one of the most iconic and globally celebrated brands to Myer and we know the London look is popular right across Australia from Perth to Bondi.
“As we continue to refresh and elevate our womenswear offering with globally relevant, fashion-forward labels, Topshop is the perfect addition to the Myer family.
“We’re seeing a growing number of younger customers choosing Myer, and with Topshop’s arrival, we’re confident this will further strengthen our appeal and deepen our connection with this customer group.”
