Topshop launches European website

Topshop has launched a dedicated European website across 23 countries in the EU.

The site has launched in Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Finland, France, Germany, Greece, Hungary, Italy, Latvia, Lithuania, Luxemburg, Malta, Netherlands, Portugal, Romania, Slovenia, Slovakia and Spain.

The eu.topshop.com site offers a range of popular products across the categories of denim, dresses, evening wear, tailored items, footwear and accessories.

Topshop said the Shopify-powered site has been designed to deliver a faster and more seamless shopping experience.

Michelle Wilson, managing director of Topshop and Topman, said: “we’re excited to bring Topshop directly to our European customers. Topshop is already available worldwide on ASOS.com but this site gives our community access to our full brand experience.

“Customers can get access to the latest collections, shop bestsellers, browse our curated edits, sign-up to our newsletter to stay up-to-date with fashion moments and product launches. We’ll be adding new features to the site every month to make the experience even more engaging and convenient.”

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