Topshop launches standalone website in Ireland
ASOS has announced that Topshop has launched its own website in Ireland to give customers in the country the chance to shop the fashion brand’s full collections.
The move means that Topshop.com is now live across 24 EU nations.
Subscribe to TRBMore than 50,000 Irish customers shopped the brand via the ASOS website last year, making Ireland one of Topshop’s most engaged markets outside of the UK.
ASOS said Irish customers shop more frequently and spend more per transaction with trousers a standout performer, accounting for four of Topshop’s ten best-selling products.
To mark the Irish launch, Topshop is introducing a digital version of its ‘Last Chance’ rail across all markets. The new edit brings together the final remaining units of best-selling products, giving customers one last opportunity to shop in-demand pieces before they sell out.
Michelle Wilson, managing director of Topshop and Topman, said: “Our Irish customers have a strong connection to Topshop, and we’re excited to bring them a dedicated brand destination with full access to our collections.
“The introduction of our ‘Last Chance’ edit also brings back a much-loved part of the Topshop experience reimagined for how our customers shop today.”
