M&S launches on Zalora in Southeast Asia, with Australia to follow
M&S has embarked on a new ecommerce partnership to expand its fashion offering across the Asia Pacific region.
The retailer has launched on Global Fashion Group’s Zalora in Southeast Asia with a selection of womenswear, menswear, kidswear and lingerie.
Subscribe to TRBUnder the deal, M&S stock will be held in a single stock pool in Kuala Lumpur, Malaysia, and orders will be fulfilled within the region rather than shipped from the UK.
M&S will also launch on The Iconic in Australia and New Zealand in early 2027. Global Fashion Group will also fulfil orders for customers in Australia, with the potential to extend the service to other markets.
The retailer said combining Global Fashion Group’s platforms, regional infrastructure and marketing capabilities with its own brand and product range will help it reach more customers and create a platform for future growth in Asia Pacific.
The company operates Zalora in Indonesia, Malaysia, Philippines, Singapore and Hong Kong, The Iconic in Australia and New Zealand, and Dafiti in Brazil and Colombia.
Mark Lemming, managing director of international at M&S, said: “Our ambition is to leverage M&S as a trusted global brand, driving growth through capital light, scalable partnerships.
“Online growth is a key part of how we reach more customers around the world and this partnership with GFG gives customers across Asia Pacific more ways to shop the best of M&S, while improving the experience through faster, regionally fulfilled delivery.”
Christoph Barchewitz, chief executive of Global Fashion Group, said: “This important partnership shows the opportunities available when a global brand leverages infrastructure purposefully built for this region.
“M&S customers across Asia Pacific will now get faster delivery, easier returns and broader access without M&S needing to manage a local fulfilment centre and carrier network.
“That removes the biggest barriers to entering and expanding in the region, and we see significant scope to extend it further.”
