Topshop launches pop-ups in four John Lewis stores
Topshop has launched four exclusive pop-ups in John Lewis stores ahead of a full-scale launch in 32 stores in February.
Situated on the womenswear floor of stores in London’s Oxford Street, Bristol, Leeds, and Liverpool, each pop-up offers around 30 fashion-forward pieces that will change weekly.
Products include outerwear, denim items, knits and partywear, which will also be available via the John Lewis app.
Michelle Wilson, managing director of Topshop, said, “We’ve seen an incredible response to Topshop’s return, and we know our customers are excited to shop the brand in person again.
Subscribe to TRB“By taking our winter and party collections beyond London, the Topshop pop-ups bring our signature energy and style to locations across the UK, just in time for the festive season.”
Running through to Christmas, the pop-ups will offer a seasonal snapshot of Topshop’s collection.
Rachel Morgans, director of fashion at John Lewis, said, “John Lewis is the home of Christmas, which is when our customers are looking for those key seasonal must-haves.
“We’ve been listening to how excited they are for Topshop’s return, so as their sole nationwide partner, this felt like the perfect moment for a ‘teaser’ pop-up. It’s an exciting glimpse of what’s to come next year.”
