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Thredup hires chief marketing officer

Online resale platform Thredup has appointed Noelle Sadler as chief marketing officer. Reporting to Thredup president Anthony Marino, she is the company’s first dedicated chief marketing… View Article

FASHION

Thredup hires chief marketing officer

Online resale platform Thredup has appointed Noelle Sadler as chief marketing officer.

Reporting to Thredup president Anthony Marino, she is the company’s first dedicated chief marketing officer in nearly five years.

Sadler has joined the business from online fashion retailer Lulus where she held the same role. Prior to that, she worked in several marketing leadership roles at MAC Cosmetics and co-founded Retold Recycling, a subscription-based clothing clean out service.

Marino said: “As we continue to shift consumer preference from new to used, it’s imperative that we make shopping secondhand as easy as possible and provide a delightful experience for the next generation of thrifters, Resale is taking hold of the modern shopper, and Noelle’s expertise will help enhance the customer experience and in turn fuel growth among young buyers.”

The company has launched several marketing campaigns this year. These have included its first brand awareness campaign for the Seattle market, which coincided with a climate positive concert duringĀ Coachella.

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