Arbonne hires chief marketing officer
The Arbonne beauty and wellness brand has appointed Jorden Bell as chief marketing officer.
With over fifteen years’ leadership and strategic branding experience, Bell previously held the position of chief brand officer at the Stella & Dot fashion brand. Prior to that, she worked for over eight years with Pottery Barn and also held buying roles with Bergdorf Goodman and Saks Fifth Avenue.
At Arbonne, Bell will report directly to chief executive Tyler Whitehead and will head up the marketing function as she supports the company’s team of independent consultants. This will include leading the strategy for long-term creative and marketing expansion opportunities for both consultants and brand ambassadors worldwide.
Whitehead said: “We are pleased to have a marketing executive and professional like Jorden joining our C-suite team at Arbonne. She has been highly influential and a creative leader at the intersection of digital commerce and direct selling. We are confident she will be a wonderful addition as we empower Arbonne clients, customers, and consultants to share our brand into the future.”
