Tommy Hilfiger launches resale programme with Thredup
Tommy Hilfiger has teamed up with online resale platform Thredup to enable its US customers to sell their pre-loved clothing and shop for second hand items.
Customers of the PVH owned brand will be able to fill any shippable box or bag with pre-loved womenswear and kidswear items from any brand , as well as Tommy Hilfiger men’s products, and ship it to Thredup for free. If any of the items are selected for resale and sell, customers will receive a Tommy Hilfiger shopping credit that can be used both online and in-store.
Esther Verburg, EVP of sustainable business and innovation at Tommy Hilfiger Global and PVH Europe, said: “This partnership is our latest step on our journey to becoming a fully circular brand. We’re excited to launch this programme with Thredup, which helps us create more value out of our existing product and connect with our consumers in a new way. The US market is packed with circular potential, and together with Thredup, we’re hoping to make a long-lasting difference.”
