Madewell and ThredUp launch circular shopping experience
J Crew owned denim brand Madewell has teamed up with online resale platform ThredUP on the opening of a temporary store in New York’s Brooklyn.
The ‘circular store’ will sell a range of secondhand Madewell pieces sourced from ThredUP and will also aim to educate consumers on how clothing reuse can help fight fashion waste. In addition, QR codes throughout the store will offer shoppers a better understanding of how to buy, wear, care for and pass on clothes in a more sustainable way.
The store is an extension of the online Madewell Forever denim resale experience that launched in July, which is powered by ThredUP’s ‘Resale-as-a-Service’ platform. The new shop marks the first time customers can shop a full assortment of preloved Madewell clothing, as well as mend and tailor clothes, all in one place.
Liz Hershfield, SVP and head of sustainability at Madewell, said: “At Madewell, we make quality products designed for longevity and are doubling down on solutions that keep clothing in circulation as long as possible and reduce apparel waste. We are thrilled to partner with ThredUP to unveil this store concept to take the first steps toward creating a blueprint for other retailers to follow as they integrate circularity into their business model.”
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