Pandora chief executive to step down next year
Pandora has announced that Alexander Lacik has decided to retire at its annual general meeting next March after almost seven years as president and chief executive.
He will be succeeded by Berta de Pablos-Barbier who is currently chief marketing officer and has worked with the brand since November 2024.
A Spanish national, de Pablos-Barbier previously served as president and chief executive of LVMH’s champagne brands Moët & Chandon, Dom Perignon and Mercier.
Earlier in her career, she was the chief growth officer of Mars Wrigley, chief marketing officer of Lacoste, and VP of marketing and communications at Kering-owned jeweller Boucheron.
Subscribe to TRBIn her new role at Pandora, de Pablos-Barbier will lead the company’s continued strategic evolution as a full jewellery brand.
Peter Ruzicka, chair of the board of directors at Pandora, said: “The board is delighted that Berta de Pablos-Barbier will be Pandora’s next CEO.
“Together with Alexander Lacik, we brought her on board as a possible CEO candidate, and during our search she stood out as the clear number one.
“She is a visionary leader with great analytical skills and a perfect mix of experience from top brands across luxury, fashion and fast-moving consumer goods.
“She is the right person to lead our continued growth, and I am pleased that we can maintain strategic focus and momentum during this smooth and orderly leadership transition.”
Since joining Pandora in April 2019, Lacik has led the brand’s turnaround and introduced the transformative Phoenix strategy, positioning the company as a full scale jewellery brand. Under his leadership, revenue has grown by 45% while the global workforce has increased from 24,000 to 37,000 employees.
Ruzicka added: “Alexander leaves a strong foundation for future growth. We will thank him in due course for his tremendous achievements and for transforming Pandora to a completely different company than the one he joined in 2019.”
Lacik said: “After more than 30 years leading global brands and seven years in charge of Pandora, the time has come for me to retire and spend my energy elsewhere.
“Leading Pandora has been the greatest experience of my professional life, and I am extremely proud of the results we have achieved.
