Pandora appoints André Branch as North America president
Pandora has appointed André Branch as president of its North America cluster, one of its biggest growth markets.
He will lead the jewellery brand’s next phase of growth across the region, with a focus on deepening customer relevance, broadening the brand’s appeal and capturing significant growth opportunities. The company is currently working to accelerate growth, elevate execution and reinforce North America as a key growth engine.
Subscribe to TRBWith more than 25 years of experience across global consumer, beauty and lifestyle brands, Branch was previously chief executive of R.E.M. Beauty. Earlier in his career, he held senior leadership roles at Estée Lauder, L’Oréal, Diageo and Kraft Heinz.
At Pandora, he has succeeded Luciano Rodembusch, who left the business in February 2026.
Massimo Basei, chief commercial officer at Pandora, said: “André is a highly accomplished commercial leader with a strong track record of driving growth across global consumer businesses.
“His ability to combine strategic clarity with disciplined execution makes him exactly the right person to lead our North America business and drive the next phase of growth in the region.”
Branch said: “I am excited to take on this role and build on Pandora’s strong position in North America. The region holds significant opportunities, and I look forward to working with the team to further strengthen execution, deepen customer relevance and drive sustainable growth.”
