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Currys names Fredrik Tønnesen as new group chief executive

Currys has appointed Fredrik Tønnesen as group chief executive to succeed Alex Baldock. Due to take up his role on 3 August, he has led Currys’… View Article

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Currys names Fredrik Tønnesen as new group chief executive

Currys has appointed Fredrik Tønnesen as group chief executive to succeed Alex Baldock.

Due to take up his role on 3 August, he has led Currys’ Nordics business since March 2023 after joining the business 20 years ago as a sales assistant on the shop floor. In his chief executive role, he has been credited with delivering a strong financial and operational performance that has included the tripling of operating profits.

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His appointment follows a search that included both internal and external candidates.

Ian Dyson, chair of Currys said: “I am delighted to welcome Fredrik as our next group chief executive. He has huge experience inside the business and has led an extremely impressive operating performance improvement over the last three years.

“He understands our customers, our colleagues and our culture from the inside, and brings the right combination of clarity, energy and leadership to take Currys forward, building on the strong foundations that Alex and the team have put in place.”

Tønnesen said: “I’m incredibly proud to be leading Currys, a company that I joined 20 years ago on the shop floor and know extremely well.

“This is a great business comprising thousands of capable and committed colleagues, and it is hugely exciting to take on its leadership at a time of such strong momentum.

“My job, with the full support of the leadership team and all my colleagues, is to keep this momentum going and find every way to accelerate it. I can’t wait to get started.”

Currys announced back in March that Baldock would be leaving the business after eight years to take a new external position. Last month, it emerged that he would be joining Boots as its new chief executive.

While he will step down from the Currys board on 3 August, he will remain with the business until 31 August to ensure a smooth transition.

Baldock said: “Fredrik is an outstanding leader, and I’m delighted to see him take the reins at Currys. His experience and track record speak for themselves, most recently in leading the Nordics’ recovery. I look forward to watching Currys go from strength to strength under his leadership.”

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