Nicce to open first London flagship store
The Nicce streetwear brand is to open its first physical flagship store in London.
The shop is situated on the corner of Carnaby Street and Beak Street and spans two floors across 1,400 square feet.
The move follows strong, double-digit growth for the brand over the past few years during which time it has sold its products through retail partners and its own online store.
Matt Bullock, Nicce chief commercial officer, said: “The opening of our Nicce flagship store in Carnaby is part of our continued investment into direct-to-customer, accelerating the brand’s awareness through a priority retail trade zone and providing a space for customer interaction and community building, that remains at the core of our brand values.”
The space will also play host to a variety of events and customer activations which will be expanded out from the brand’s N-Studio division.
Samantha Bain-Mollison, retail director Shaftesbury, added: “We are happy to announce that Nicce will open their first physical flagship store on Carnaby Street in such a prime location under the iconic ‘Welcome to Carnaby Street’ arch. We are looking forward to being a part of Nicce’s new direction and are excited about the future of the brand.”
Nicce also operates an outlet store at Wembley Park.
Image courtesy of Nicce