Jo Malone London to open new store at Belfast’s Victoria Square
Jo Malone London is to open a new store in Northern Ireland at Belfast’s Victoria Centre.
The brand has signed for a 3,402 square foot store, from where it will sell its signature range of luxury fragrances, home scents, candles, bath and body essentials, and gifts.
Subscribe to TRBThe store will open in time for Christmas on 1 December. It will be the brand’s only standalone location in Northern Ireland.
Lizzie Brady, vice president general manager, Jo Malone London, said: “We are delighted to announce the opening of our new Jo Malone London store in Belfast, relocating to a new home within the iconic Victoria Square.
Set in one of the city’s most vibrant destinations, the new store reflects Belfast’s distinctive character and cultural spirit, alongside the craftsmanship, sophistication and timeless elegance at the heart of our brand.”
The signing follows a 23% rise in sales in the first half of the year at Victoria Square, compared with the same period in 2025.
The centre has recently seen openings by several major international brands, including Sephora, Bershka and Abercrombie & Fitch, as well as the significant expansion of Pull & Bear.
Julie King, senior asset manager at Commerz Real, said: “2026 has been a phenomenal year for us, and welcoming Jo Malone London’s first standalone store in Northern Ireland is a fantastic endorsement of the confidence leading brands have in the destination.
“Victoria Square continues to outperform the wider market because of the quality and diversity of our retail offer, the strength of our catchment, and importantly, our ability to provide brands with the right platform to succeed. We are the place to be for leading retailers looking to make a real impact in Northern Ireland, and Jo Malone London will be a great addition.”
