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Next to relaunch Joules much earlier than expected

Next has announced that it is to relaunch Joules “much earlier than expected” following its acquisition of the lifestyle fashion retailer out of administration last year…. View Article

FASHION RETAIL NEWS UK

Next to relaunch Joules much earlier than expected

Next has announced that it is to relaunch Joules “much earlier than expected” following its acquisition of the lifestyle fashion retailer out of administration last year.

The launch on Next’s Total Platform was initially planned for March 2024 but is now being brought forward to October 2023.

Next said its technology teams have made significant progress in reducing lead times for the platform which has helped to accelerate plans for Joules.

Until now, the Total Platform has focused on providing website, warehousing, distribution, contact centre, online advertising and retail services. However, planned services for Joules will also include product systems, finance, payments and accounting systems, and HR systems.

As part of the acquisition deal, Joules will remain as an independent company, with Next owning a 74% stake. While the business will have its own board and management team, Joules founder Tom Joule will now focus solely on product, marketing and brand development.

Next said a number of tasks performed by Joules personnel will be absorbed into Next teams or will no longer be needed.  Joules is currently consulting with staff to let them know how they will be affected. Where roles are no longer required, Next will be working with those affected to ensure that they are considered for any suitable vacancies at its head office which is close to Joules’ headquarters in Market Harborough.

Meanwhile Joules’ senior management, product and marketing teams will continue to work from Joules’ existing offices.

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