M&S, Currys, Boots and Next join You Tube’s Shopping Affiliate Programme in UK launch
M&S, Currys, Boots and Next are among the first retailers to join YouTube’s new Shopping Affiliate Programme in the UK.
The programme is launching ahead of YouTube Shopping, which is rolling out over the coming weeks. YouTube said it will create an “ecosystem where creators, retailers and viewers connect seamlessly”.
Subscribe to TRBOther retail brands signed up include Etsy, Wayfair and Debenhams, with further retailers expected to join as the programme gradually expands its network over the coming months, supported by affiliate platform partner Awin.
Alison Lomax, YouTube manging director in the UK said: “We are delighted to bring YouTube Shopping to the UK. Our creators are at the heart of everything we do, and this expansion provides them with a powerful way to diversify their earnings while engaging with brands and viewers alike.
“By bringing our Shopping Affiliate Programme to the UK, we’re strengthening the connection between creators, their fans, and the brands they love, turning trusted recommendations into real growth for everyone.”
To support the launch in the UK, YouTube is rolling out new tools such as auto-tagging products shown in videos, and is also expanding where people can shop on You Tube, including bringing the experience to TV.
