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Joules impacted by softer trading as it reveals it is talks with founder on new investment

Joules has reported making good progress with its turnaround plan but said trading has been softer in recent weeks. The fashion lifestyle brand said sales in… View Article

Joules Company Profile

Joules is a British clothing retailer that offers products inspired by country lifestyles.

The company was founded by Tom Joule in 1989 and originally sold clothing at equestrian and country shows. He began with 100 pairs of pink wellington boots, which sold out immediately, and kickstarted the company’s growth. He opened his first store in 2000, next door to his father’s cafe in Market Harborough. The company’s head office is still situated in the town.

The country-lifestyle based products are still a key part of the Joules range, but the company has now shifted its attention to being more fashion focused. Its collections have grown to feature children’s clothing (through Baby Joule and Little Joule) and it now also offers home and garden products.

Joules clothing is also sold by various other retailers around the UK, including John Lewis, Next, Office and Selfridges. In the US, it can be found stocked in Von Maur, Neiman Marcus and Nordstrom.

Joules Products and Services:

  • Womenswear
  • Menswear
  • Clothes for children and babies
  • Home Furnishings
  • Pet products
  • Footwear
  • Eyewear (partnership with Vision Express)
  • Garden furniture and equipment

Founder Tom Joule still holds around 50% ownership of the brand. It has had some help along the way from investors such as Lloyds Development Capital (LDC) who owned a 20% from 2013. Joules sold a considerable amount of shares (estimated around 30% of the business) via the London Alternative Investment Market in 2016, raising over £40 million.

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