M&S adds Ted Baker, Superdry, Lyle & Scott and Musto to its ‘Brands at M&S’ platform
The move will increase the number of menswear products on M&S.com by more than 250. It also means the retailer now has a total of 17 menswear partners including the likes of Ben Sherman, Farah and Jack & Jones.
Richard Price, managing director of clothing & home at M&S said: “Brands at M&S has continued to grow at pace and the response has been incredible. – two thirds of our customers are now more likely to shop with us because of our branded offer. By welcoming four aspirational menswear brands, we’re able to engage with both new and existing customers and showcase the style credentials in our core menswear offer, as we continue to appeal to today’s customer.”
Earlier this month, the retailer’s clothing and home business reported sales growth of 14% in the first half of its financial year with sales of third-party brands more than doubling to £70 million.