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Superdry

Superdry is a UK branded clothing company whose products combine vintage Americana styling with Japanese inspired graphics.

Superdry latest news

Superdry is a UK branded clothing company whose products combine vintage Americana styling with Japanese inspired graphics.

The company aims to be a global lifestyle brand with fashion that is stylish, affordable and sustainable. Superdry clothing is now sold in 157 different countries across the world.

Superdry dates back to Julian Dunkerton’s Cult Clothing brand which was founded in Cheltenham in 1985. However, it wasn’t until 2003 when Dunkerton joined forces with Bench founder James Holder that the Superdry brand was truly born. Its clothing was initially sold in Cult Clothing stores until the first Superdry store was opened in Covent Garden in 2004.

In March 2010, the brand was successfully floated on the London Stock Exchange, which enabled it to embark on the global growth and expansion programme envisaged by its founders. Superdry continued to grow and by 2012 all of Dunkerton’s Cult Clothing stores were rebranded as Superdry stores.

Japanese characters appear on many of its clothing items. These are often random short text snippets such as ‘sunglasses company’ or ‘membership certificate’ At one point, the company explained that originally most of these were done without maximum accuracy through translators such as Google Translate or Babelfish.

Superdry Products and Services:

  • Menswear
  • Womenswear
  • Bags and Rucksacks
  • Coats
  • Accessories
  • Body products, Fragrances and Perfumes
  • Footwear

Employees

In 2021, Superdry had 2,822 employees across the UK. On average. 674 of these were working in administration and 2,148 in retail.

Head office

The Superdry head office is located in Cheltenham, Gloucestershire.

Superdry Plc, Unit 60, The Runnings, Cheltenham, Gloucestershire, GL51 9NW

Financials

Superdry are a publicly listed company on the London Stock Exchange under the abbreviation SDRY.

Year to 24 April 2021
Revenue: £556.1m
Pre-Tax Loss: £36.7m

Year to 25 April 2020
Revenue: £704.4m
Pre-Tax Loss: £166.9m

Contact information

Superdry can be contacted via phone or email to their Cheltenham head office.

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