THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Retail HR North 2025
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Lyle & Scott launches ‘Kits for Clubs’ grassroots football initiative

Lyle & Scott has embarked on its biggest brand campaign to date with a new global initiative supporting grassroots football. The fashion brand is launching ‘Kits… View Article

FASHION RETAIL NEWS UK

Lyle & Scott launches ‘Kits for Clubs’ grassroots football initiative

Lyle & Scott has embarked on its biggest brand campaign to date with a new global initiative supporting grassroots football.

The fashion brand is launching ‘Kits for Clubs’ to pay tribute to its historical connections to football by supplying free, bespoke football kits to amateur teams and small clubs across the world.

Clubs will be able to apply for their new football kits by filling out a short online form. An expert panel will then review all applications before deciding which teams will receive the free kits.

Designed in-house, the kits pay homage to the brand’s 150 years of heritage and will be hand-finished in Scotland in the brand’s hometown of Hawick. They will also be customised with individual player numbers and club crests. For any newly formed teams without crests, Lyle & Scott will collaborate with them to create a design.

Ben Gunn, Lyle & Scott brand and marketing director, said: “I am so proud of this initiative, and I know first-hand how tough funding and support at grassroots is. Football is a common language the world shares and is an important part of Lyle & Scott’s 149 years of history. From the terraces to the pitch, Lyle & Scott’s Golden Eagle is recognised the world over.

“Our new ‘Kits for Clubs’ initiative will take some of the financial barriers away from grassroots football by offering to supply free football kits to amateur teams globally.”

Starting out with with a seven-figure investment, The ‘Kits for Clubs’ campaign will be developed by Lyle & Scott over the next decade.

Subscribe For Retail News