Lyle & Scott launches ‘Kits for Clubs’ grassroots football initiative
Lyle & Scott has embarked on its biggest brand campaign to date with a new global initiative supporting grassroots football.
The fashion brand is launching ‘Kits for Clubs’ to pay tribute to its historical connections to football by supplying free, bespoke football kits to amateur teams and small clubs across the world.
Clubs will be able to apply for their new football kits by filling out a short online form. An expert panel will then review all applications before deciding which teams will receive the free kits.
Designed in-house, the kits pay homage to the brand’s 150 years of heritage and will be hand-finished in Scotland in the brand’s hometown of Hawick. They will also be customised with individual player numbers and club crests. For any newly formed teams without crests, Lyle & Scott will collaborate with them to create a design.
Ben Gunn, Lyle & Scott brand and marketing director, said: “I am so proud of this initiative, and I know first-hand how tough funding and support at grassroots is. Football is a common language the world shares and is an important part of Lyle & Scott’s 149 years of history. From the terraces to the pitch, Lyle & Scott’s Golden Eagle is recognised the world over.
“Our new ‘Kits for Clubs’ initiative will take some of the financial barriers away from grassroots football by offering to supply free football kits to amateur teams globally.”
Starting out with with a seven-figure investment, The ‘Kits for Clubs’ campaign will be developed by Lyle & Scott over the next decade.
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