Matalan unveils spring advertising campaign
Matalan has launched a new spring campaign that showcases its own brand ranges across womenswear, menswear, kidswear and home.
The ‘More to Love at campaign also aims to re-enforce the retailer’s value credentials and highlights new womenswear brand additions Et Vous and Be Beau, alongside established menswear ranges Tailor & Wright and T&W.
In a first for Matalan, it also includes two bespoke homeware edits that showcase its expanded “Homestore” offering including furniture.
Created by McCann Manchester, the campaign ran for the first time across TV, VOD, digital and social breaks on Friday evening during Emmerdale. The media schedule also incorporates Channel 4 and Sky, which are new channels for Matalan.
Jeff Howarth, omnichannel marketing director at Matalan, said: “The campaign uses our new brand track for 2022, ‘Ready For the Good Life’ by Paloma Faith and really encapsulates the optimism that spring typically brings. The campaign perfectly showcases our fashionability and range, with bespoke edits to share our interior and outdoor homeware and furniture for the first time.
“We also understand that many customers are feeling the financial squeeze in the current climate so re-enforcing our value credentials was important too.”
