KinKind to launch second phase of TV advertising campaign
Plastic-free bath, body and hair brand KinKind is to hit TV screens again from April as it embarks on the next phase of its television advertising campaign.
The ads form part of the brand’s second stage ‘airtime for equity’ investment partnership with UKTV.
Spanning a mix of primetime and daytime slots, the ads will air across the Alibi, Gold, Dave and Eden channels.
The partnership with UKTV supports KinKind’s plans to scale the business to mass distribution in 2023 with a retail-ready range that launched in January.
KinKind’s sales and operations director Paul Brown said: “Our TV campaign targets a broad demographic as we know from our customer database that the ‘conscious consumer’ is attitudinal, not demographic.
“Our mission is to help mass consumers switch, offering them the easy swap from plastic bottles that still gives them the beauty results they want, by building awareness with mainstream TV audiences, and making KinKind available through more channels to reach them where they are shopping.”
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