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Asda launches new advertising campaign

Asda will launch a new ad campaign today that carries the tag line ‘Get the Asda Price feeling’. The new wording replaces the supermarket’s previous tag… View Article

FOOD & DRINK

Asda launches new advertising campaign

Asda will launch a new ad campaign today that carries the tag line ‘Get the Asda Price feeling’.

The new wording replaces the supermarket’s previous tag line of ‘That’s Asda Price’ that has featured on its advertising since September 2020. Asda said the new words aim to show that Asda Price means more to customers than just great value products.

Preyash Thakrar, Asda’s chief customer officer, explained: “When our customers talk about Asda Price, it goes without saying that that they are talking about great value, but we know that they are also talking about great service, great quality products and great colleagues. Get the Asda Price Feeling encapsulates all of that and describes how we can help to make a difference to our customers, communities and colleagues every day.”

Created by Asda and Havas, the 40” begins with a family being met by an Asda colleague as they enter a store. She signals to turn up Asda Radio, that blasts out Boston’s More Than a Feeling, as she then proceeds to somersault down an aisle of produce and launches herself into the air. A voiceover questions “why step into autumn when you can jump in” before the family is seen in theatrical scenes with staff acrobatically stocking shelves, mum and dad hurtling through space and the kids landing joyously in piles of plush toys.

Thakrar added: “September is traditionally a time of year when our customers are settling back into a routine after the summer – they enjoy more nights in as the winter months draw closer and start thinking ahead to the festive season. ‘Get the Asda Price Feeling’ puts the fun back in to routine, showing that great products and great prices come hand-in-hand at Asda.”

The ad also features Italian chef Gino D’Acampo who will be launching a range of 60 products into Asda stores this September.

The campaign will run across TV, radio, print, social, .com, CRM and in Asda stores.

 

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