Marks & Spencer launches Spring campaign
Marks & Spencer has launched the next phase of its Anything but Ordinary advertising campaign as it looks to highlight “the style and trusted value” of its Spring own-brand product offering.
Called Anything but Ordinary, Spring Style, the campaign follows on the from the autumn/winter activity which also ran across Christmas.
M&S said this latest phase aims to demonstrate its focus on being a shopping destination for year round style for which it has been building product strength. Items highlighted include transitional products such as denim and casual T-shirts as well as layering items including shackets and overshirts.
The campaign will run across all customer channels from print press ads to Instagram reels and includes TV advertising on major shows such as ITV’s This Morning. Created by ODD, the 30 second advert features stylish models dancing to “Gonna Make You Sweat (Everybody Dance Now)” by C+C Music Factory ft. Freedom Williams.
Anna Braithwaite, M&S’s clothing and home marketing director, said: “We’re reshaping the future of M&S Clothing with relevant product for how our customers are living and working in 2022. This Spring our new products are all about offering our customers the very best everyday style, quality & value for a season of socialising – whatever the weather – and all made with quality at the heart of their design – from fabric to fit. Our campaign aims to show this off with a confident, playful, and fun campaign set to an incredibly iconic and feel-good track.”
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