Lanvin appoints Barbara Werschine as chief executive
The Lanvin fashion house has appointed Barbara Werschine as chief executive.
With extensive experience in the international luxury sector, Werschine was previously chief executive of Eric Bompard.
Prior to that, she served on the executive committee at Hermès as director of leather goods collections, and held key leadership and development roles at Celine, Louis Vuitton, and Zadig & Voltaire. Earlier in her career, she was a strategy consultant at McKinsey & Company.
Subscribe to TRBAt Lanvin, she succeeds Andy Lew, who had served as chief executive since January 2025 and has now become executive president of Lanvin Group, overseeing a portfolio of brands including Lanvin, Wolford, Sergio Rossi, and St. John Knits.
In her new role, Werschine will be responsible for steering Lanvin’s global strategy, accelerating its development, and strengthening the brand’s international positioning.
Alongside Lew and Copping, she will focus on increasing brand desirability and strengthening Lanvin’s historic European markets while accelerating development in the US and Asia Pacific regions.
The strategy will also include strengthening the menswear offering and developing cohesive brand extensions, particularly across the home and lifestyle categories.
Werschine said: “I am thrilled to join Maison Lanvin at this pivotal moment in its history. My vision is clear: to sustainably rebuild the house’s desirability and core fundamentals. I am convinced that Lanvin possesses all the assets needed to achieve a new milestone in its growth and strengthen its footprint across key luxury markets.”
