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Sealskinz appoints Richard Edmonds as new chief executive

Sealskinz has promoted Richard Edmonds to the position of chief executive. Owned by Ted Baker founder Ray Kelvin, the outdoor clothing brand has been led by… View Article

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Sealskinz appoints Richard Edmonds as new chief executive

Sealskinz has promoted Richard Edmonds to the position of chief executive.

Owned by Ted Baker founder Ray Kelvin, the outdoor clothing brand has been led by Ian Blackman for the past three and a half years after he previously served as chairman of the business.

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Edmonds joined Sealskinz in 2023 as chief marketing and digital officer before becoming chief operating officer in July 2025. Prior to that, he co-founded Runderwear where he worked as chief executive and later as an advisor.

In a post on LinkedIn, Blackman said: “After more than a decade with Sealskinz—including the last 3.5 years leading the business as CEO, – the time has come for me to step back and make way for the brand’s next chapter and hand over the reins.

“It has been the honour to lead this incredible brand and team through its transformation into the modern, agile business it is today.

“To say we’ve seen an “immense amount of change” would be an understatement, but I leave feeling incredibly proud of the platform we’ve built and the team that is now ready to fuel its future growth.

“I am so incredibly pleased to share that Richard Edmonds will be stepping up as our new CEO. Over the last 2.5 years, he has been the engine behind our digital growth and global sales strategy. He has a clear, ambitious mission for Sealskinz, and he has my – and the board’s – fullest support.”

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