THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
John Lewis joins childrenswear rental market through partnership with The Little Loop

John Lewis is entering the kids’ clothing rental market through a partnership with childrenswear rental brand, The Little Looop. Launching on 26 May, the initial 51… View Article

FASHION RETAIL NEWS UK

John Lewis joins childrenswear rental market through partnership with The Little Loop

John Lewis is entering the kids’ clothing rental market through a partnership with childrenswear rental brand, The Little Looop.

Launching on 26 May, the initial 51 products will include staple items for children and babies up to the of age 12 and clothing made from more sustainable raw materials such as BCI cotton and recycled polyester.

The products will be available to rent on thelittleloop.com, where customers will be able to choose John Lewis items to add to their monthly subscription plan. Starting from £18, the plan allows customers to rent around six to seven products at a time, with unlimited swaps.

According to environmental charity Hubbub, an estimated 183 million outgrown baby clothes are sitting in the back of UK wardrobes.

Glynis Williams  John Lewis & Partners kids and baby fashion category lead, said: “We’re thrilled to be launching a collection of baby and childrenswear clothing with The Little Loop, giving customers a more sustainable option to rent high quality John Lewis clothing through a trusted partnership.

“The partnership with The Little Loop reflects our ambition to offer more sustainable ownership options and forms part of the commitment we made to our customers to reduce the greenhouse gas footprint of our textile supply chains by 50% by 2030.”

The Little Loop was founded by Charlotte Morley, who featured on Dragon’s Den earlier in the year, and received backing from dragons Deborah Meaden and Steven Bartlett.

Subscribe For Retail News