West Elm and Pottery Barn to expand UK presence with John Lewis rollout
West Elm and Pottery Barn are to roll out new concessions across several John Lewis stores this year, including in Glasgow and Liverpool.
The US brands are using the partnership to expand their physical presence in the UK following Pottery Barn’s launch in the country last year.
Subscribe to TRBThis month, Pottery Barn has also launched at John Lewis Partnership’s Peter Jones store in London’s Sloane Square.
West Elm and Pottery Barn are part of the Williams Sonoma portfolio of brands.
Michelle Hummel, executive vice president global,at Williams-Sonoma, said: “Our expansion from John Lewis online into more John Lewis stores across the UK marks an exciting milestone for West Elm and Pottery Barn, allowing more customers to experience both brands beyond our London flagship store.
“We already know the products across both brands resonate strongly with UK customers, and that the connection is even stronger when people can see and feel them in person.”
Jason Wilary-Attew, director of hioe at John Lewis, said: “We are thrilled to bring the West Elm and Pottery Barn experience to more of our shops across the UK, building on the fantastic success we’ve seen online.
“This expansion is a key part of our commitment to offering a truly inspiring multi-channel shopping experience, and we look forward to a very exciting year ahead alongside our partners at both brands.”
