OKA to extend North West reach with first John Lewis concession
Premium interiors brand OKA is to open its first concession with John Lewis at the retailer’s Liverpool branch, and will also launch online with the department store.
A selection of OKA’s furniture, homewares and lighting will be available in-store, while a fuller range of 200 products will be offered at johnlewis.com.
Subscribe to TRBOKA is currently expanding its store portfolio, having opened four new locations in the past year. The partnership will extend its reach into the North West of England, where it currently has a limited presence.
Aalish Yorke-Long, chief customer officer at OKA, said: “John Lewis is one of the most trusted names in British retail, and this partnership allows us to introduce OKA to a whole new audience.
“We know there’s strong demand for premium, beautifully crafted homewares outside of our traditional heartlands, and this is an important step in making our brand more accessible.
“Our customers increasingly expect to shop across multiple channels, and this partnership delivers that – whether they want to see and touch products in-store in Liverpool, browse online, or use click and collect for convenience.”
The new Liverpool concession is expected to open in June.
OKA has also recently expanded its partnership with Fenwick by opening a new concession at the department store’s Kingston branch.
