Harvey Nichols launches new Spring Summer fashion campaign
Harvey Nichols is aiming to make a bold fashion statement this season with the launch of its Spring Summer 2025 campaign.
At the heart of the campaign is a creative collaboration featuring designer and illustrator, Jacky Marshall, also known as Jacky Blue.
Subscribe to TRBA Royal College of Art graduate, who has worked in design teams at Calvin Klein and Donna Karan, Marshall is known for capturing runway looks in a striking colour palette.
Her latest work aims to bring a fresh take to Harvey Nichols’ mix of luxury and emerging designers, showcased both in-store and online.
Kate Phelan, creative director at Harvey Nichols, said: “Our SS25 campaign is about more than showcasing a season – it’s about reclaiming our role as a pioneer in fashion.
“Through bold creativity and thoughtful storytelling, we’re highlighting Harvey Nichols’ distinctive curation in a way that resonates with today’s fashion-forward audience.”
The campaign will be backed by a strong media presence across London and digital platforms.
A key highlight will include animated versions of Marshall’s illustrations being displayed on digital screens in Harvey Nichols’ shop windows, creating the illusion of a marching store-length catwalk.
Harvey Nichols said the campaign signals the start of an exciting new chapter for its brand as the first under of helm of chief executive, Julia Goddard.
