eBay completes acquisition of fashion marketplace Depop
eBay has completed its acquisition of Depop, the C2C fashion marketplace.
As part of eBay, Depop will operate as a complementary business while retaining its own brand, platform and customer experience.
Subscribe to TRBeBay said Depop’s highly engaged customer base and accessibly priced fashion inventory will complement its own C2C proposition, adding that the acquisition will support Depop’s growth while preserving the elements that “make the marketplace unique”.
Jamie Iannone, chief executive of eBay, said: “As a global leader in C2C and recommerce, eBay’s acquisition of Depop further strengthens our C2C value proposition.
“This combines two distinct customer experiences and expands our reach with the next generation of buyers and sellers.
“Our goal is to preserve Depop’s strong brand, community, and product experience, while helping the team accelerate the roadmap that is already underway and explore synergies with eBay in areas that can supercharge our combined growth potential.”
Peter Semple, chief executive of Depop, said: “Joining eBay, a company with a longstanding record of driving innovation in recommerce globally, is an exciting new chapter for Depop and our community.
“We’ve built a marketplace centered on creativity, self-expression, and connection, and we’re just getting started.
“Depop is a natural fit with eBay and together we can accelerate our growth while continuing to deliver the unique experience our users value.”
