Hanna Andersson launches resale marketplace
Childrenswear brand Hanna Andersson has launched a new resale marketplace called Hanna-Me-Downs.
The brand said the move builds on its sustainability credentials and its pledge to make clothes out of fabrics that withstand use “wash-after-wash”.
Aimée Lapic, chief executive at Hanna Andersson, said: “Kids are tough on their clothes, from crawling as babies to exploration and play as kids, and it’s typical for childrenswear to be discarded early in its lifecycle contributing to excess waste and landfill.
“Our team performs rigorous wash and wear testing to ensure every new fabric and design meets our high standard of delivering the long-lasting, quality clothing our customers deserve and have come to expect.
“Through this new offering we’ll build on our Hanna-Me-Down philosophy and practically speaking, that circularity is a win for our consumers, future generations, and therefore Hanna.”
Hanna Andersson is partnering with resale tool company Archive on the project which has created a one-stop-shop to buy and sell pre-loved “Hannas”.
In addition to a cash transaction, Hanna Andersson is offering sellers 125% more value on each re-sale though a gift card option.
