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Hanna Andersson names new chief executive

Childrenswear brand Hanna Andersson has appointed Aimée Lapic as its new chief executive. With over 20 years’ experience in growing online businesses and developing go-to-market capabilities,… View Article

FASHION

Hanna Andersson names new chief executive

Childrenswear brand Hanna Andersson has appointed Aimée Lapic as its new chief executive.

With over 20 years’ experience in growing online businesses and developing go-to-market capabilities, Lapic previously served as chief digital and marketing officer at GoPro, where she led the direct to consumer and subscription businesses. Whilst there, she was credited with establishing GoPro’s direct-to-consumer business as a key contributor to both top-line and bottom-line performance.

Prior to that. she worked as chief marketing officer and head of subscriptions at Pandora Media and held multiple leadership roles at Gap and Banana Republic, including chief marketing officer of Banana Republic and general manager of BananaRepublic.com.

Nikhil Thukral, managing partner of L Catterton, the company’s private equity firm owner, said: “Throughout her impressive career, Aimée has established herself as a proven digital and marketing executive, and as a highly skilled leader with a track record of driving results at iconic brands. We are confident that her expertise will accelerate Hanna’s digital roadmap and build on the brand’s current momentum.”

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