Filippa K launches first resale marketplace
Swedish fashion brand Filippa K has announced the opening of its first online resale marketplace.
Filippa K Preowned has launched in Sweden, initially to sellers, and will open up to buyers on 29 October.
The move forms part of the brand’s strategy to move to a more circular model for its products where customers can sell second hand items in an easy and simple way.
Jodi Everding, head of fabric and sustainability at Filippa K, said: “We’re thrilled to be launching Pre-owned as a way to ensure our garments find their next owner and stay in use as long as possible. By offering a marketplace for Filippa K fans to buy and sell items, we’re helping them to extend the life of garments that already exist.”
Descriptions and imagery for clothing on the site is automatically generated from Filippa K’s catalogue. The site also presents resale prices to sellers, who are given the option of receiving 60% cash or 100% store credit once an item is sold.
