PrettyLittleThing launches resale marketplace in the UK
PrettyLittleThing (PLT), part of the Boohoo Group, has officially launched its re-sale MarketPlace app for UK customers, ahead of a US launch, to allow its community to buy and sell pre-loved pieces.
The firms creative director, Molly-Mae Hague, said it will roll out to international markets by the end of the year.
It will allow consumers to sell their old PLT items, as well as second-hand items from other brands.
Phase one of the platform will include functions such as PLT existing account sync, PLT and non PLT listings, wish lists, a message centre, image recognition and text filtering, verified users and PayPal integration.
Phase two of the app will include allowing users to leave reviews for sellers, subscription service, PLT store credit as a payment method and transactional push notifications.
Speaking on the launch, PLT marketing director, Nicki Capstick said: “We know now more than ever that our customers are more conscious of how they shop therefore we wanted to be the first fashion brand to launch a re sale site with the ability to integrate the customers’ previous PLT purchases into their wardrobe as well as creating new listings and selling items from other brands.
“We’re encouraging our customers to become recycle and resell unwanted garments whilst making money in return.
“MarketPlace has been built by our in-house development team who have incorporated our customers’ desire for best-in-class functionality that allows them to list items easily. We have had over 200 staff members constantly running internal testing ahead of launch and share their own experiences of using both the buying and selling features.
“The feedback we’re received so far has been great and we’re excited to be rolling out phase 2 developments in the coming months as well as launching the App in the USA.”
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